{"id":30484,"date":"2024-06-24T09:52:59","date_gmt":"2024-06-24T06:22:59","guid":{"rendered":"https:\/\/foodexiran.com\/food-expert\/mr-bigam-alis\/"},"modified":"2025-01-02T21:46:22","modified_gmt":"2025-01-02T18:16:22","slug":"mr-bigam-alis","status":"publish","type":"food-expert","link":"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/","title":{"rendered":"Mr.Bigham"},"content":{"rendered":"<h2 dir=\"ltr\" style=\"text-align: justify;\"><strong>Boost Your Brand Online: Insights from Alis&#8217; Digital Marketing Success<\/strong><\/h2>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In today\u2019s digital age, having a strong online presence is crucial for food and beverage brands. The fierce competition and rapid shifts in consumer behavior demand innovative digital strategies. From high-quality content creation and SEO to social media management and data analysis, these tools are essential for brand success.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><a href=\"https:\/\/alis.ir\/eng\/\"><span style=\"font-weight: 400;\">Alis<\/span><\/a><span style=\"font-weight: 400;\"> has mastered the art of digital marketing, establishing a powerful online presence with remarkable results. We sat down with Hossein Bigam, Alis&#8217; Digital Marketing Manager, to delve into their growth and successful strategies. With over a decade of experience, Hossein shared valuable insights into Alis&#8217; digital marketing processes. Here\u2019s what we learned:<\/span><\/p>\n<p dir=\"ltr\">\n\t<div class=\"RelatedPost-style-body\">\n    <p>\n        Mr.Besharat, Chairman of Damavand Mineral Water Company\n    <\/p>\n<a href=\" https:\/\/foodexiran.com\/en\/food-expert\/mr-basharat-damavand\/\" > Watch Video <\/a>\n<\/div><\/p>\n<h2 dir=\"ltr\" style=\"text-align: justify;\"><strong>Interview with Hossein Bigam, Digital Marketing Manager at Alis<\/strong><\/h2>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Foodex:<\/strong> We visited the Alis booth at the Agrofood exhibition and had the chance to chat with Hossein Bigam, the Digital Marketing Manager. Hossein, can you tell us about your journey with Alis?<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Hossein Bigham:<\/strong> Sure! I first connected with Alis back in 2012 to design their website. At the time, we were using irandrink.com, and after considerable effort, we secured the domain alis.ir. Since then, my journey with Alis has been ongoing, striving to leverage cutting-edge technology and up-to-date strategies to showcase the brand digitally.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Foodex:<\/strong> What activities are you focusing on in Alis&#8217; digital marketing department?<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Hossein Bigham:<\/strong> At Alis, our digital marketing efforts are comprehensive and cover all aspects of the field. This includes:<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Content Creation:<\/strong> Producing high-quality, valuable content for the Alis website and blog, such as expert articles, videos, and infographics.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>SEO:<\/strong> Optimizing our website for search engines with advanced SEO techniques and thorough keyword analysis.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Online Advertising:<\/strong> Running ad campaigns across various platforms like Google, Instagram, and Telegram.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Data Analysis:<\/strong> Utilizing data analysis tools to study user behavior, exit rates, and conversion paths.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Social Media Management:<\/strong> Actively managing Alis&#8217; social media accounts and engaging with users.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Customer Engagement:<\/strong> Responding to customer queries and feedback through multiple channels to enhance user experience.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Foodex:<\/strong> We saw a LinkedIn post mentioning Alis surpassed half a million monthly visits. Can you tell us more about this achievement and why SEO became a priority?<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Hossein Bigham:<\/strong> Yes, we recently crossed the half-million monthly visits mark, which is a significant milestone for us. SEO has always been important, but we saw a spike in user interest for more information about beverages. This led us to focus more seriously on SEO. Our main goal with SEO is to implement the saturation technique, which involves creating extensive, high-quality content across platforms, using long-tail keywords, and detailed query analysis to attract maximum audience engagement.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Quality content and site optimization not only boost our visitor numbers but also build trust in the Alis brand, leading to increased sales and interactions. Detailed data analysis and query review help us identify and deliver the content our users seek, driving higher conversions.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Proudly, I can share the results of our digital marketing team&#8217;s hard work. Our site, alis.ir, has surpassed half a million visits, reaching 598,000 clicks and 9.6 million impressions last month. These achievements are thanks to the relentless efforts of Mohammad Afshar, Maliheh Sarvari, and the entire digital marketing team at Alis.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Foodex:<\/strong> Fantastic! Hossein, thanks for sharing your time and valuable insights. We wish Alis continued success.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Hossein Bigham:<\/strong> Thank you, and I appreciate the Foodex team\u2019s support. We look forward to more success and satisfying our users even further.<\/span><\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\">\n\t<div class=\"RelatedPost-style-body\">\n    <p>\n        About Alis, Beverage Company in Iran\n    <\/p>\n<a href=\" https:\/\/foodexiran.com\/en\/brand\/alis\/\" > Visit Food Fair <\/a>\n<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boost Your Brand Online: Insights from Alis&#8217; Digital Marketing Success In today\u2019s digital age, having a strong online presence is crucial for food and beverage brands. The fierce competition and rapid shifts in consumer behavior demand innovative digital strategies. From high-quality content creation and SEO to social media management and data analysis, these tools are [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":30485,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-30484","food-expert","type-food-expert","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mr.Bigham , Marketing Manager at Alis Company | Food Expert<\/title>\n<meta name=\"description\" content=\"Foodex Iran Interview with Mr. Bigham, Marketing Manager of Alis Drink in the Food Expert Section of the Food and Agriculture Industry Platform\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mr.Bigham\" \/>\n<meta property=\"og:description\" content=\"Foodex Iran Interview with Mr. Bigham, Marketing Manager of Alis Drink in the Food Expert Section of the Food and Agriculture Industry Platform\" \/>\n<meta property=\"og:url\" content=\"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/\" \/>\n<meta property=\"og:site_name\" content=\"Foodex Iran\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/foodexiran\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-02T18:16:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/foodexiran.com\/wp-content\/uploads\/2024\/06\/hossein-bigham-alis-en.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@foodexiran\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/\",\"url\":\"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/\",\"name\":\"Mr.Bigham , Marketing Manager at Alis Company | Food Expert\",\"isPartOf\":{\"@id\":\"https:\/\/foodexiran.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/foodexiran.com\/wp-content\/uploads\/2024\/06\/hossein-bigham-alis-en.jpg\",\"datePublished\":\"2024-06-24T06:22:59+00:00\",\"dateModified\":\"2025-01-02T18:16:22+00:00\",\"description\":\"Foodex Iran Interview with Mr. Bigham, Marketing Manager of Alis Drink in the Food Expert Section of the Food and Agriculture Industry Platform\",\"breadcrumb\":{\"@id\":\"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/#primaryimage\",\"url\":\"https:\/\/foodexiran.com\/wp-content\/uploads\/2024\/06\/hossein-bigham-alis-en.jpg\",\"contentUrl\":\"https:\/\/foodexiran.com\/wp-content\/uploads\/2024\/06\/hossein-bigham-alis-en.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"CMO of Alis Company | Food Expert\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Foodex Iran\",\"item\":\"https:\/\/foodexiran.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u063a\u0630\u0627\u06cc\u06cc\",\"item\":\"https:\/\/foodexiran.com\/en\/food-expert\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mr.Bigham\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/foodexiran.com\/#website\",\"url\":\"https:\/\/foodexiran.com\/\",\"name\":\"Foodex Iran\",\"description\":\"\u067e\u0644\u062a\u0641\u0631\u0645 \u062a\u062e\u0635\u0635\u06cc \u0635\u0646\u0627\u06cc\u0639 \u063a\u0630\u0627\u06cc\u06cc \u0648 \u06a9\u0634\u0627\u0648\u0631\u0632\u06cc\",\"publisher\":{\"@id\":\"https:\/\/foodexiran.com\/#organization\"},\"alternateName\":\"foodex\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/foodexiran.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/foodexiran.com\/#organization\",\"name\":\"foodexiran\",\"alternateName\":\"foodex\",\"url\":\"https:\/\/foodexiran.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/foodexiran.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/foodexiran.com\/wp-content\/uploads\/2024\/10\/Profile-High-Quality.jpg\",\"contentUrl\":\"https:\/\/foodexiran.com\/wp-content\/uploads\/2024\/10\/Profile-High-Quality.jpg\",\"width\":500,\"height\":500,\"caption\":\"foodexiran\"},\"image\":{\"@id\":\"https:\/\/foodexiran.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/foodexiran\",\"https:\/\/x.com\/foodexiran\",\"https:\/\/www.linkedin.com\/company\/foodexiran\/\"],\"email\":\"info@foodexiran.com\",\"telephone\":\"00989377357007\",\"publishingPrinciples\":\"https:\/\/foodexiran.com\/terms-and-conditions-advertising\/\",\"ethicsPolicy\":\"https:\/\/foodexiran.com\/terms-and-conditions-advertising\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mr.Bigham , Marketing Manager at Alis Company | Food Expert","description":"Foodex Iran Interview with Mr. Bigham, Marketing Manager of Alis Drink in the Food Expert Section of the Food and Agriculture Industry Platform","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/","og_locale":"en_US","og_type":"article","og_title":"Mr.Bigham","og_description":"Foodex Iran Interview with Mr. Bigham, Marketing Manager of Alis Drink in the Food Expert Section of the Food and Agriculture Industry Platform","og_url":"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/","og_site_name":"Foodex Iran","article_publisher":"https:\/\/www.facebook.com\/foodexiran","article_modified_time":"2025-01-02T18:16:22+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/foodexiran.com\/wp-content\/uploads\/2024\/06\/hossein-bigham-alis-en.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@foodexiran","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/","url":"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/","name":"Mr.Bigham , Marketing Manager at Alis Company | Food Expert","isPartOf":{"@id":"https:\/\/foodexiran.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/#primaryimage"},"image":{"@id":"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/#primaryimage"},"thumbnailUrl":"https:\/\/foodexiran.com\/wp-content\/uploads\/2024\/06\/hossein-bigham-alis-en.jpg","datePublished":"2024-06-24T06:22:59+00:00","dateModified":"2025-01-02T18:16:22+00:00","description":"Foodex Iran Interview with Mr. Bigham, Marketing Manager of Alis Drink in the Food Expert Section of the Food and Agriculture Industry Platform","breadcrumb":{"@id":"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/#primaryimage","url":"https:\/\/foodexiran.com\/wp-content\/uploads\/2024\/06\/hossein-bigham-alis-en.jpg","contentUrl":"https:\/\/foodexiran.com\/wp-content\/uploads\/2024\/06\/hossein-bigham-alis-en.jpg","width":1920,"height":1080,"caption":"CMO of Alis Company | Food Expert"},{"@type":"BreadcrumbList","@id":"https:\/\/foodexiran.com\/en\/food-expert\/mr-bigam-alis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Foodex Iran","item":"https:\/\/foodexiran.com\/en\/"},{"@type":"ListItem","position":2,"name":"\u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u063a\u0630\u0627\u06cc\u06cc","item":"https:\/\/foodexiran.com\/en\/food-expert\/"},{"@type":"ListItem","position":3,"name":"Mr.Bigham"}]},{"@type":"WebSite","@id":"https:\/\/foodexiran.com\/#website","url":"https:\/\/foodexiran.com\/","name":"Foodex Iran","description":"\u067e\u0644\u062a\u0641\u0631\u0645 \u062a\u062e\u0635\u0635\u06cc \u0635\u0646\u0627\u06cc\u0639 \u063a\u0630\u0627\u06cc\u06cc \u0648 \u06a9\u0634\u0627\u0648\u0631\u0632\u06cc","publisher":{"@id":"https:\/\/foodexiran.com\/#organization"},"alternateName":"foodex","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/foodexiran.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/foodexiran.com\/#organization","name":"foodexiran","alternateName":"foodex","url":"https:\/\/foodexiran.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/foodexiran.com\/#\/schema\/logo\/image\/","url":"https:\/\/foodexiran.com\/wp-content\/uploads\/2024\/10\/Profile-High-Quality.jpg","contentUrl":"https:\/\/foodexiran.com\/wp-content\/uploads\/2024\/10\/Profile-High-Quality.jpg","width":500,"height":500,"caption":"foodexiran"},"image":{"@id":"https:\/\/foodexiran.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/foodexiran","https:\/\/x.com\/foodexiran","https:\/\/www.linkedin.com\/company\/foodexiran\/"],"email":"info@foodexiran.com","telephone":"00989377357007","publishingPrinciples":"https:\/\/foodexiran.com\/terms-and-conditions-advertising\/","ethicsPolicy":"https:\/\/foodexiran.com\/terms-and-conditions-advertising\/"}]}},"_links":{"self":[{"href":"https:\/\/foodexiran.com\/en\/wp-json\/wp\/v2\/food-expert\/30484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodexiran.com\/en\/wp-json\/wp\/v2\/food-expert"}],"about":[{"href":"https:\/\/foodexiran.com\/en\/wp-json\/wp\/v2\/types\/food-expert"}],"author":[{"embeddable":true,"href":"https:\/\/foodexiran.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/foodexiran.com\/en\/wp-json\/wp\/v2\/comments?post=30484"}],"version-history":[{"count":0,"href":"https:\/\/foodexiran.com\/en\/wp-json\/wp\/v2\/food-expert\/30484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foodexiran.com\/en\/wp-json\/wp\/v2\/media\/30485"}],"wp:attachment":[{"href":"https:\/\/foodexiran.com\/en\/wp-json\/wp\/v2\/media?parent=30484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}