Andre

Andre is a long-established Iranian processed-meat brand whose roots can be traced to a food shop in Tehran in the 1930s. According to the company’s own historical accounts, growing demand for Andre’s sandwiches and prepared foods led to the establishment of a small workshop producing sausages and cold cuts for the shop. This activity gradually evolved into industrial meat processing, with manufacturing later developing at Andre’s facility in Kamalshahr, Karaj.

Andre’s current portfolio spans a broad range of processed-meat products, including sausages, hot dogs and cocktail sausages, meat and poultry cold cuts, burgers, bacon, beef jerky and selected ready-to-eat foods. Products are offered across different meat-content levels, flavour profiles, applications and pack formats, while the brand’s official online store currently presents more than 100 products across several core categories

Production is centred on Andre’s manufacturing operation in Kamalshahr. Alongside its established distribution network, the brand has also developed a direct-to-consumer channel through its official online store, extending its reach beyond conventional retail and professional sales channels.

For a mature processed-meat brand, portfolio growth is only part of the commercial challenge. Managing products with different meat contents, textures, flavour profiles, usage occasions and price points while maintaining consistency and cold-chain discipline becomes increasingly important as the range expands. Andre’s broad portfolio gives it access to household, retail, foodservice and professional customers; its longer-term commercial strength therefore depends on translating its heritage into a clear product architecture while maintaining reliable performance across production and distribution.