Bel Rouzaneh

Bel Rouzaneh is a dairy manufacturer operating in Iran as a subsidiary of France’s Bel Group. Incorporated in 2007, the company produces and markets dairy products through a portfolio of local and international brands. Its headquarters are in Tehran, while its manufacturing facility is located in Caspian Industrial Town, Qazvin Province, connecting the company’s production, brand-management and commercial activities.

Its Iranian portfolio includes Rouzaneh, Kibi and The Laughing Cow. Rouzaneh operates across milk and cheese, while Kibi and The Laughing Cow contribute additional cheese categories to the portfolio. Within this structure, Bel Rouzaneh serves as the manufacturing and operating company, while each consumer brand maintains its own identity and product offering.

The company’s industrial infrastructure has developed through Bel Group’s investment in the Caspian facility. According to its published history, a further investment in 2016 supported the construction of a plant that entered operation in late 1396 on the Iranian calendar. Milk intake, processing, cheese production, quality control and packaging are among the stages described in the company’s public account of its manufacturing activities.

Bel Rouzaneh’s sourcing communications emphasize cooperation with dairy farms and attention to milk quality, animal nutrition and welfare. Its route to market combines consumer-brand activity, distribution relationships and direct online retail. The company’s corporate identity therefore encompasses sourcing, manufacturing and commercial operations, while its consumer brands provide the individual product identities encountered in the market.