About BIDASTER
BIDASTER is an instant coffee brand developed by Zarin Iranian Value Chain Strategic Management Company, part of the Aria Melal Zarin group. According to its official introduction, the brand was created in the Iranian year 1401 and entered the coffee market with instant products.
Its published range comprises 3-in-1 and 2-in-1 coffee mixes, instant cappuccino and an instant coffee powder marketed as Espresso. All four are presented in sachet packs, offering different formats for preparing coffee drinks quickly.
Single-serving packaging is a common feature of the range. The website lists 20-sachet packs for the coffee mixes, a 10-sachet cappuccino pack and a 50-sachet instant espresso pack. The brand’s catalogue also provides case-pack information for these products.
BIDASTER was developed as part of the company’s move into the coffee industry. Alongside its product range, the brand publishes coffee-related articles, recipes and podcasts through its online magazine, extending its presence into content about coffee and its uses.