Hey Day

HEY DAY is a non-alcoholic malt beverage brand in Iran and part of Khoshgovar’s beverage portfolio. Its identity centres on malt drinks, giving it a dedicated role within a group whose activities span several beverage categories.

The brand’s range includes classic and flavoured malt beverages. Rather than extending across unrelated drink categories, HEY DAY offers variations within the malt beverage segment, combining the familiar malt flavour with fruit-flavoured alternatives.

For wholesale buyers and distributors, HEY DAY’s commercial context rests on its focus on malt beverages and its association with Khoshgovar’s beverage production and distribution business. These two elements define the brand’s position within the group’s broader portfolio.