KixMax

KixMax is an Iranian youth-oriented beverage and confectionery brand owned and operated by Aftab Talayee Persian Manufacturing and Trading Co. (operating under ATP Holding / ATPG). Officially registered in 2006 (with group distribution roots dating back to 1997), Aftab Talayee Persian developed its footprint across Iran’s fast-moving consumer goods (FMCG) sector before launching KixMax to target the fruit-flavored, sour-and-sweet snack and beverage segments.

The KixMax portfolio spans multiple impulse and refreshment categories. Its range includes 250 ml carbonated fruit drinks (packaged in both glass bottles and aluminum cans across flavors such as bubblegum, passion fruit, blueberry, mixed berry, sour cherry, and lemon), freeze pops (Ice Pops in 70 g single tubes and 400 g multipacks), 70 g sterilized tube gummies and jellies, sour fruit balls (15 g, 25 g, 40 g, and 80 g packs), and 60 g packaged bubblegums. Formulated with fruit concentrates, the brand utilizes a cross-category flavor architecture—extending signature profiles like bubblegum and passion fruit across beverages, ice pops, and chewing gum simultaneously.

On the manufacturing and operational side, KixMax relies on the industrial infrastructure of Aftab Talayee Persian in Alborz Province (including its Noor Industrial Town facility in Fardis). According to ATP Holding’s operational disclosures, the group employs over 2,180 staff, manufactures more than 218 SKUs daily across its brand portfolio, and serves over 153,000 domestic and international retail outlets. Supported by export-ready logistics, the group’s brands maintain an operational footprint across more than 30 countries, with multilingual product localization for regional markets.

From a value-chain perspective, KixMax illustrates a cross-category FMCG model built around a unified flavor and consumption occasion rather than a single production line. For wholesale buyers, distributors, and retail operators, the brand combines high-turnover impulse items with diverse packaging formats and price points, backed by the centralized supply chain and distribution scale of ATP Holding.