Mahrad

Mahrad is a food brand produced by Mahrad Chashni Toos Co., with a core focus on processed olives and Zeytoon Parvardeh, the traditional Persian olive preparation. The company traces the start of its operations to 1380 in the Iranian calendar, corresponding to 2001–2002. Its development has centred on bringing an established food tradition into industrial processing and packaging, followed by the expansion of its olive and condiment range. Zeytoon Parvardeh remains central to the brand’s identity and its connection with everyday meals.

The Mahrad portfolio covers several formats of olive consumption, including prepared olives, preserved table olives, pitted and sliced varieties, and flavoured products. Its range also includes stuffed and further-processed olives, alongside pickles such as garlic and mixed vegetable preparations. This variety supports different taste preferences and serving occasions, positioning Mahrad within the market for packaged olive products and ready-to-serve meal accompaniments.

The company’s manufacturing facility is located in Toos Industrial Estate in Mashhad. Its operating structure includes production, packaging and quality-control functions, with mechanised equipment used in processing and packing. The quality-control unit assesses incoming materials and products at different stages before market release. Production and laboratory evaluation therefore form complementary parts of the company’s approach to monitoring product specifications and managing food quality.

Alongside household formats, Mahrad offers single-serving products and larger packs that support foodservice applications. This packaging range allows the brand to address home consumption as well as the requirements of restaurants and catering businesses. Its online store, sales department and distributorship application channel provide routes for customer and trade enquiries. Mahrad can therefore be presented primarily as a consumer olive brand, with an additional offering relevant to foodservice buyers and commercial distribution.