Medjidieh

Medjidieh is a longstanding name in Iran’s beverage industry, with the brand’s official history tracing its origins to 1288 in the Persian calendar, corresponding to 1909–1910. Its name is associated with Tehran’s brewing history and appears in historical records alongside Shams and Argo. This heritage remains central to the brand’s identity and provides the foundation for its contemporary reintroduction.

The brand’s nostalgic character is expressed through its name, visual identity and glass packaging. Its relaunch draws on earlier design cues, maintaining a recognisable connection with the past. The 280 ml glass bottle and classic label styling carry that heritage into the current product range, offering familiar references for consumers who remember Medjidieh while introducing its history to a new generation.

Medjidieh’s current range consists of non-alcoholic malt drinks in Classic and Lemon flavours. The official brand description identifies European malt and natural hops as features of production. Classic centres on the malt-and-hop flavour profile, while Lemon adds a flavoured alternative. Together, these products define a focused range of ready-to-drink carbonated malt beverages.

The brand’s renewed market presence is supported by Solico Food Industries Group, the group associated with Kalleh, with current products manufactured by Castle Noush. This new chapter brings Medjidieh’s established name and visual heritage together with the group’s manufacturing and distribution capabilities. Its return introduces a historic beverage identity to today’s consumers through a contemporary non-alcoholic malt drink range.