About Salamat
Salamat Biscuit is an Iranian biscuit and sweet-snack brand produced by Salamat Fard Co. in Isfahan. Its origins date to the early 1960s, and the company identifies Abbas Sanaat as its founder. Biscuits remain central to the brand’s identity, while its wider portfolio has grown to include wafers, cookies, cakes, cereal bars and protein bars. The range brings together several related categories of packaged snacks, with products offered in different flavours, formats and pack sizes.
The biscuit portfolio comprises plain biscuits for everyday consumption and sharing, alongside cream-filled varieties. The plain range includes coconut, cocoa, orange and cardamom flavours, as well as shirmal-style biscuits and the BisFit five-grain line. Cream-filled products are available in flavours such as chocolate, vanilla, coconut and orange, with formats including rolls, doughnut-shaped biscuits and mini doughnuts. Smaller packs sit alongside larger family and sharing packs, giving the range a variety of serving sizes and presentation options. This combination of flavour, format and packaging is a defining feature of Salamat’s biscuit offering.
Wafers form another major part of the portfolio, with chocolate, banana, orange, coconut and coffee varieties available in conventional and bite-sized formats. Cookies, Choco Chips products and cakes broaden the baked-snack range. The Salamat Bar collection includes protein bars and Fit Plus products featuring sesame, peanut and coconut varieties. Selected products are marketed as sugar-free, including date pastries and certain wafers. Together, these ranges extend the brand’s offering across several connected snack categories while retaining its established focus on biscuits and wafers.
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Salamat products are sold through a network of sales representatives and distributors, the brand’s listed retail store in Isfahan, and the company’s online shop. Wholesale purchasing is handled through local sales representatives, while online orders provide a direct route from the company to consumers. Selected product listings include pack weight, product codes and units per carton, providing useful information for assortment planning and ordering. The brand has also exhibited under the Salamat Biscuit name at ISM Middle East, presenting its products to international buyers and other businesses in the confectionery and snack industry.