About Sirang
Sirang is an Iranian brand operating across cakes, biscuits, wafers, confectionery and packaged sweet snacks. According to the company’s current official website, manufacturing under the Sirang name began in 2009 at Ferdowsi Industrial Town in Mashhad, initially centred on sponge roll cakes. As production capacity and market reach expanded, the brand moved into a considerably broader range of sweet-snack and breakfast categories. Official product records identify Saina Devin Sharq as one of the principal manufacturing entities associated with Sirang-branded products.
Sirang’s portfolio now comprises more than 150 products across categories including oil and sponge cakes, roll cakes, layered cakes, cookies, biscuits, wafers and wafer rolls, toffees and candies, sesame-based products, tahini halva, tahini and sesame spreads, breakfast chocolate and peanut butter. This breadth has taken the brand well beyond its original cake-focused proposition and into several adjacent snacking and breakfast-food segments.
The group’s manufacturing footprint has expanded alongside its product range. Its original facility operates in Ferdowsi Industrial Town near Mashhad, while the Royal production site is located in Chenaran Industrial Town. In its Gulfood 2026 exhibitor profile, Sirang reported the addition of a manufacturing complex featuring approximately 80,000 square metres of production space on a 15-hectare site, together with a domestic network of 24 distribution centres. The same profile reported exports to more than 25 countries.
Sirang’s commercial complexity lies not simply in the number of products it carries, but in the different operating requirements within that portfolio. Cakes and roll cakes depend heavily on freshness, replenishment speed and disciplined stock rotation, while tahini halva, sesame spreads, breakfast chocolate and peanut butter follow different shelf-life and purchasing patterns. For wholesalers and distribution partners, this creates the advantage of sourcing multiple categories through one commercial relationship; sustaining that advantage, however, depends on clear portfolio architecture, channel-specific assortment and category-by-category management of inventory and product turnover.