Surprise

Surprise is an Iranian bottled drinking water brand launched in 2005 with returnable 19-litre containers and a home and office delivery service. The business was established by Hassan Salehi Asl. Following the registration of Aquatic Star Iranian Co. in 2007, the brand continued operating under the company’s ownership. In 2008, new production lines added 500 ml and 1.5-litre bottles to the range.

Surprise’s portfolio covers individual bottles, family packs and large water containers. Formats include 250 ml, 500 ml and 1.5-litre bottles, alongside 5-, 10- and 19-litre containers. The Surprise Plus range includes 330 ml and 750 ml bottles. These formats serve different consumption occasions, from drinking water on the go and serving guests to everyday household and workplace supply.

The returnable 19-litre container is part of Surprise’s product and service model. Customers purchase water and a container initially, then order water refills for subsequent deliveries. The containers can be used with hot and cold water dispensers or compatible pumps. Large single-use containers are also available within the brand’s portfolio.

Surprise serves both household and business customers. Its sales channels include direct ordering, an online store, distribution centres and regional representatives. A dedicated corporate sales team handles bulk purchases and water supply contracts for companies, institutions and larger organisations. The combination of bottled water production, ordering and delivery services is a defining feature of the brand’s operations.