About Vitana
Vitana is an established Iranian name in baked food products, with a production history dating to 1958 and the work of Dr Reza Tehranchi and his brothers in Tehran. The brand is associated with industrial bread and rusks, produced by Vitana Company. The Vitana name also identifies the manufacturing company and its wider industrial business.
Rusks remain a distinct part of the Vitana-branded range. Across the wider business, products include biscuits, wafers, cakes, cookies, crackers and grain-based snacks, marketed under separate brands. Madar, Nika, Tivica, Panico, Lucky, Delato and Riva each have their own product identities within the company’s portfolio.
The business has expanded its manufacturing infrastructure through the phased development of its Caspian Industrial Estate complex in Qazvin Province. Alongside the Tehran site, this complex forms part of Vitana’s production operations. The company’s commercial activities include chain-store sales, sales through representatives and export sales.
Understanding Vitana requires distinguishing the product brand from the company’s broader portfolio. Vitana rusks and Madar biscuits belong to the same manufacturing business but retain separate identities. This approach allows the company to develop several baked-food categories while preserving the association between the Vitana name and its established products.