ANATA

Anata is an Iranian confectionery brand manufactured by Nejati Industrial Group in Tabriz. The business traces its roots to a family workshop that began making sugar products and traditional sweets in 1937. Anata’s industrial development took shape in the 1970s, when the group registered the company and introduced mechanised biscuit and wafer production, followed by further expansion of its product range.

The brand’s portfolio includes biscuits, wafers, chocolate, toffees, candies, cakes, chewing gum and snack products. Its official product catalogue also lists nougat, caramel, cocoa-based and coconut products, and mixed confectionery assortments. Together, these categories give Anata a presence across several segments of the packaged confectionery and snack market.

Nejati Industrial Group supports product development through research and development teams, a new product development centre and pilot production facilities. Its quality control functions and laboratories assess raw materials and finished products. The group has also invested in producing some of the ingredients and packaging materials used in its manufacturing operations.

Anata supplies the Iranian market through the group’s sales and distribution branch network, while exports form part of the brand’s business history. Its main factory is on Tehran Road in Tabriz. The branches listed on the company website provide contact points for retailers and distribution partners, and consumers can submit product enquiries and complaints through Anata’s customer service channels.