Unique Insights on Iran’s Food & Beverage Industry

Foodex Iran, for a better food culture

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Elite Company is one of the leading producers of ready-to-eat food products with reputable brands in Iran. This company started its activity in 2000 by producing ready-to-eat food items such as extracts, noodles, soups, spices, and seasonings. So far, with over 20 years of experience, it has continued to produce products under prestigious brands such as Elite, Kupa, X Fast, Kanti, Fit & Fun, Aroma, and more. The Elite brand represents the company’s flagship brand and is considered one of the oldest products of this group. This brand is licensed by a Spanish company called Galina Blanca in Iran. After several years of cooperation with this Spanish company, Amadeh Laziz decided to produce its products under the Elite brand and has since continued to market its products in Iran. This company’s products include ready-to-eat soups with seasonings, olive oil, coffee, fruit juice, etc. This information is presented briefly, and you can find more detailed information about the diverse products and brands of the Elite Company from relevant sources and the company’s official website.  

Goals and Vision

After learning about Elite Company’s history, we conclude that this group prioritizes the health of its consumers above all else. For this reason, they have tried to ensure this by focusing on quality, taste, and special formulations used in product manufacturing. Elite claims that concerning such a goal in the first 5 years of its activity (since 2005), it has captured 80% of the market share of dry and semi-prepared foods.  

Products 

As mentioned, Elite’s main focus is on producing ready-to-eat and semi-prepared food products. As a result, the list of its products has also been within this scope throughout Elite’s history. The product categories of the brand are as follows:

  • Potato puree
  • Sautéed onions 
  • Meat Broth
  • Elite saffron extract
  • Elite cup noodles
  • Elite kids noodles 
  • Instant Cup soups
  • Cooking seasonings
  • Halim 
  • Béchamel sauce
  • Frying powder
  • Elite noodles (noodelite)
  • Soups
  • Pasta  
  • Ash
  • Olive oil
  • Spices and seasonings

Brands

Considering expanding its products and services, Elite has also established the following brands:

  • Kupa Iran
  • X Fast 
  • Aroma
  • Fast & Fun
  • Tom Tom

Certificates and Honors 

Achieving international standards is very important for any group, and these certificates indicate Elite brand’s attention to health and international standards:  

ISO 22000 

This certificate is related to the food safety management system. It indicates that Elite Company adheres to international food safety and quality standards.   

GMP (Good Manufacturing Practices) 

This certificate indicates Elite Company’s compliance with efficiency and quality standards in producing food and pharmaceutical materials.  

FSSC 22000 (Food Safety System Certification 22000)

This certificate confirms the safety of Elite Company’s food products and relates to the food safety management system.   

Contact information

Address: No. 58, Balochistan Street, Gisha, Tehran, Iran.

Phone: +98-41-6380000-021 

Email: [email protected]   

Social media  

Website: https://amadehlaziz.com 

Instagram: https://www.instagram.com/manoelite  

Telegram: https://www.telegram.com/manoelitechannel  

Aparat: https://www.aparat.com/elite

Achieving international standards is very important for any group, and these certificates indicate Elite brand’s attention to health and international standards:  

ISO 22000 

This certificate is related to the food safety management system. It indicates that Elite Company adheres to international food safety and quality standards.   

GMP (Good Manufacturing Practices) 

This certificate indicates Elite Company’s compliance with efficiency and quality standards in producing food and pharmaceutical materials.  

FSSC 22000 (Food Safety System Certification 22000)

This certificate confirms the safety of Elite Company’s food products and relates to the food safety management system.   

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