Quinofit

Quinofit is an Iranian food brand developed by Ramona Salamat Food Industries, with quinoa as a recurring ingredient across its product range. Ramona Salamat began operating in 2021 and selected quinoa for its first product series. The brand brings the ingredient into several food formats, spanning products for cooking and baking, packaged snacks, and canned foods.

The range includes quinoa seeds, flakes and flour, alongside flavoured puffs, cookies and croutons. Its filled puff snacks come in Thai chili, smoky bacon, cheddar and pesto flavours. The Salafood canned range features mixed grains with quinoa, beans and mushrooms with quinoa, and haleem with quinoa. Together, these categories extend the brand beyond cooking ingredients into snacks and prepared foods.

Quinofit products are offered through chain stores, local retailers and online sellers. Ramona Salamat describes its activities as encompassing product development, production, marketing, sales and distribution. For retail buyers and distributors, the range covers several distinct merchandising categories: cooking ingredients, sweet and savoury snacks, and canned foods.

A defining feature of Quinofit’s range is the use of a shared ingredient across products with different purposes. Seeds and flour serve cooking and preparation needs, while puffs, cookies and croutons belong primarily to the snack category; Salafood adds a canned-food offering. This distinction matters when selecting an assortment and positioning products in-store. Quinoa provides a common thread, but each category has its own formulation, use occasion and shelf placement.