1and1

1&1 (Yek-o-Yek) is a long-established Iranian food brand whose roots trace back to the founding of Dasht-e Morghab Food Products Company in 1967 in Fars Province. Emerging from one of Iran's agricultural regions, the business was built around the industrial processing of agricultural raw materials and gradually developed 1&1 into a diversified food brand. Dasht-e Morghab became a public joint-stock company in 1995, and its shares are traded in Iran's capital market under the ticker GHDASHT.

Over the decades, 1&1 has expanded from its origins in agricultural processing into a broad range of packaged food categories. Despite the diversity of its portfolio, the brand's underlying industrial model remains closely connected to the transformation of agricultural inputs into standardized, commercially scalable food products. This connection between agriculture and food processing has been central to the development of the brand since its early years in Dasht-e Morghab.

The brand operates through a nationwide distribution network and also maintains an export presence. According to the company's current official website, 1&1 products are distributed in more than 20 international markets across the Middle East, Europe, North America and other regions. Its broader operating structure also connects the brand with businesses involved in production, agricultural operations and distribution.

From an industry perspective, 1&1's defining characteristic is the connection between agricultural sourcing and large-scale food processing. For a brand with such a long history and broad portfolio, the strategic challenge is not simply adding more products, but maintaining consistency across raw materials, processing standards, product quality and portfolio structure. That relationship between agriculture, industrial capability and portfolio breadth remains central to understanding 1&1's position within Iran's food industry.