The portfolio has become too broad
Too much variety is diluting focus, resources and management attention.
Product and portfolio strategy
Build a focused portfolio around value, role and profitability
We connect market demand, product performance, strategic role and operating complexity to clarify what to grow, fix, simplify or exit.
A clear role for every product
Balance growth, margin and complexity
Focused choices for the future portfolio
If these signals look familiar, it may be time to rethink the portfolio
Overall sales may look healthy while product roles, true profitability and the logic of portfolio growth remain unclear.
Product roles are unclear
It is not clear which products should grow, stay, change or exit.
True product profitability is unclear
Sales are visible, but the economic contribution of each product is not.
Product overlap is too high
Similar products compete without clearly differentiated roles.
Innovation is disconnected from portfolio logic
New products are added without clear entry and exit criteria.
Portfolio complexity is creating cost
Low-velocity products consume capacity, inventory and working capital.
These signals point to unclear product roles, portfolio logic and resource allocation.
From portfolio complexity to clear product choices
We bring together demand, performance, profitability and complexity to clarify the future role of each product.
1
Build the portfolio picture
Demand, sales, profitability and complexity
2
Define product roles
Clarify the role each product should play in the portfolio.
3
Test portfolio choices
Compare the case for growth, simplification, redesign or exit.
4
Set portfolio decision rules
Investment priorities and review criteria
Three layers of the service: from portfolio picture to product decisions
Each engagement is shaped around product roles, economic value and the real complexity of the portfolio.
Portfolio diagnosis
We build a clear view of product performance, roles and true portfolio cost.
- Demand and product performance
- Profitability and complexity
- Overlap and portfolio gaps
Portfolio architecture
We clarify the role of each product and where resources should be concentrated.
- Grow, maintain, fix or exit
- Define product roles
- Prioritize development and innovation
Decision rules and review
We create a repeatable logic for future portfolio decisions.
- Product entry and exit criteria
- Resource-allocation priorities
- Portfolio review cycle
Typical engagement outcomes
Product role map
A clear role for each product in growth, profitability and the future portfolio.
Portfolio value and economics model
A clear view of profitability, complexity and resource consumption.
Grow, fix and exit priorities
Clear choices on where to invest, simplify or withdraw.
Future portfolio roadmap
Priorities for development, innovation and portfolio review.
Request a free initial assessment
Share a few details so the team can understand the question before the initial conversation.
Responsible handling of informationSubmitted information is used only as needed to review your request.
Professional, independent reviewThe issue is assessed before any engagement path is suggested.
Initial reviewSubmitting a request does not confirm a project or create an engagement obligation.
How we begin
A brief, no-obligation starting point
The aim is to better understand the issue and clarify the most appropriate next step.
Submit your request
Briefly describe the issue, context and decision you are facing.
Initial review
We review the issue and its fit with Foodex Iran’s areas of expertise.
Free assessment call
If there is a fit, we clarify the problem, scope and most appropriate next step.
This service is right for you if
- Your portfolio has grown and priorities need to be redesigned.
- You want a clear role for each product in growth, profit and brand.
- You are ready to decide which products to grow, fix or exit.
- You want resources focused on the products that create real value.
This service is not right for you if
- You only want a general recommendation with no execution value.
- You are not ready to examine sales, margins and portfolio complexity.
- You do not want to make decisions on pruning or reprioritising products.
- You expect every product to stay in the portfolio without evaluation.
Frequently asked questions
Does the initial assessment commit us to a full project?
No. The initial assessment does not lock you into a full engagement. Its purpose is to clarify the portfolio issue, test the fit between your need and our service, and identify the most sensible next step. By the end, you should have a clearer view of the decision space, the scope of work, and the right form of support.
What information do you need to get started?
In most cases, a working product list or SKU overview, whatever sales and margin data you currently have, a basic view of your channels, and the management team’s main concerns are enough to begin. The data does not have to be perfect. We shape the analysis around the maturity of your information and the realities of your business.
Is the final output defined from the beginning?
The output framework is clear from the start, but the recommendation itself must be evidence-based. Depending on your situation, the deliverables may include product role definitions, growth priorities, rationalisation decisions, an execution roadmap, and tracking measures. We do not promise a pre-packaged answer; we promise a defensible one.
Will our company information remain confidential?
Yes. Confidentiality is treated seriously throughout the engagement. Information is used only to the extent required for the analysis, and access is kept tightly controlled. If needed, we can also work under a non-disclosure agreement (NDA). The goal is to give your team the confidence to share the information required for a sound product decision.
If an important decision is ahead, let’s start with a short conversation.
Let us start with the decision you need to make—not a prebuilt package.