Iranians' attention to the environment

The results were clear: 80% of respondents said they care a lot or very much about these matters. This strong concern for the environment shows that our community is highly attentive to preserving our planet.

Iranians’ Attention to Green Products When Buying Food & Beverages

This research indicates that about one-third of consumers prioritize eco-friendly products when making purchasing decisions.

Willingness to Purchase Green Food & Beverage Products

The results showed that 55.4% of respondents have a strong interest in these brands, while only 7.6% have little interest.

Green Marketing for Food & Beverage Products

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Foodex Iran » Reports » report » Green Marketing for Food & Beverage Products

Based on its mission to improve Iran’s food culture, Foodex Iran has conducted a study to understand consumers’ behavior towards green and sustainable products. This research included collecting and reviewing domestic and international documents and articles about sustainability and buying green products, as well as designing, distributing and analyzing a questionnaire that asked the participants to determine their knowledge and attitude towards green and sustainable products.
Nearly 1,200 people participated in this research and the data was analyzed based on demographic information in order to gain a detailed understanding of the attitude of Iranians towards green and sustainable products. In addition to collecting public opinion about the research topic, this information was compared and reported with reliable sources to get a more comprehensive view.
This research highlights the importance of green marketing in promoting sustainable products. By emphasizing the eco-friendly practices and health benefits of green products, businesses can capture the attention of consumers and encourage them to make responsible choices. Ultimately, this approach helps companies gain customer trust and loyalty while promoting sustainable lifestyles and public awareness of environmental protection.

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Detailed Report on Green Marketing for Food and Beverage Products

This comprehensive report is divided into three main sections: attitudes toward environmental issues, attitudes toward green food and beverage products, and attitudes toward green marketing. Each section presents valuable data and insights into Iranian consumers’ behavior and perceptions of green products and sustainability.

Section One: Public Attitudes Toward Environmental Issues

This section explores public views on environmental matters. According to survey results, 50% of respondents were familiar with environmental concepts, while the remaining 50% lacked sufficient awareness. Additionally, 92% of participants believed that daily shopping habits could have a positive impact on environmental protection, emphasizing the importance of education and awareness in this area. These findings highlight opportunities to improve advertising strategies and educational efforts.

Section Two: Public Attitudes Toward Green Food and Beverage Products

The second section delves into consumers’ interest in green food and beverage products. A significant 55.4% of respondents expressed high interest in these products, recognizing their positive impact on public health and the environment. However, barriers still exist; 33% cited lack of access to green products as the primary reason for not purchasing them, while 54% mentioned high costs as a deterrent.

Section Three: Public Attitudes Toward Green Marketing

The final section focuses on public attitudes toward green marketing. The data show that 25% of respondents were familiar with green marketing concepts, while 75% required further awareness. Additionally, the results revealed that green marketing can significantly increase consumer interest in eco-friendly brands; 55.4% of respondents showed a strong interest in brands utilizing green marketing strategies.

Conclusion

The report indicates that awareness and acceptance of green marketing are growing among Iranians, though challenges such as high costs and limited product availability persist. Businesses should focus on educating consumers and improving transparency to build consumer trust and increase the sales of green products.

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June 2024