Based on its mission to improve Iran’s food culture, Foodex Iran has conducted a study to understand consumers’ behavior towards green and sustainable products. This research included collecting and reviewing domestic and international documents and articles about sustainability and buying green products, as well as designing, distributing and analyzing a questionnaire that asked the participants to determine their knowledge and attitude towards green and sustainable products.
Nearly 1,200 people participated in this research and the data was analyzed based on demographic information in order to gain a detailed understanding of the attitude of Iranians towards green and sustainable products. In addition to collecting public opinion about the research topic, this information was compared and reported with reliable sources to get a more comprehensive view.
This research highlights the importance of green marketing in promoting sustainable products. By emphasizing the eco-friendly practices and health benefits of green products, businesses can capture the attention of consumers and encourage them to make responsible choices. Ultimately, this approach helps companies gain customer trust and loyalty while promoting sustainable lifestyles and public awareness of environmental protection.
