Jojo

JOJO is an Iranian brand specialising in non-alcoholic malt beverages, produced by Tehran Govar Food & Beverage Industries. Tehran Govar was established in 2003 to develop an integrated industrial platform for malt processing and non-alcoholic malt-beverage production. Construction of its manufacturing complex on the Tehran–Firuzkuh corridor began in 2005, and the facility entered operation in 2009. JOJO was commercially launched into the Iranian market in the same year.

Non-alcoholic malt beverages form the core of the JOJO portfolio. The brand has been marketed in classic and dark malt formats as well as fruit-flavoured varieties including lemon, peach and tropical fruit. JOJO has also expanded its Classic Edition with malt-led products designed around different flavour profiles, including Irish, introduced in late 2024/early 2025 and produced using barley malt, caramel malt and hops.

JOJO products are manufactured at Tehran Govar's production complex on the Tehran–Firuzkuh Road. The site's capabilities extend beyond beverage filling to malt processing, production, pasteurisation and packaging. Tehran Govar has also developed malt-extract production for use as an ingredient in food and beverage manufacturing, giving the industrial structure behind JOJO a broader role than finished-beverage production alone.

From a manufacturing perspective, malt beverages are shaped by the interaction between raw materials and process conditions. Malt characteristics and roasting level, extraction, hop selection and dosage, oxygen management, pasteurisation and carbonation can all influence colour, aroma, bitterness, sweetness, foam stability and mouthfeel. For a brand operating across classic, flavoured and differentiated malt profiles, the technical challenge is to maintain batch-to-batch consistency while preserving a clear sensory distinction between individual products.