About Light Blu
Light Blu is an Iranian packaged drinking water brand owned and produced by Damavand Mineral Waters Company. According to the producer, the water used for Light Blu is sourced from an underground aquifer in the Cheshmeh Ala area of Damavand and is processed and mineral-balanced before being bottled at the company’s production facility in Damavand.
The brand maintains a focused product portfolio built around different consumption occasions. Its 500 ml bottle is positioned for everyday use, the 1.5 litre format for family and shared consumption, and the 350 ml bottle for hospitality-oriented settings such as cafés, restaurants, events and formal occasions. This differentiation in format and packaging is an important part of Light Blu’s product identity.
From a commercial perspective, Light Blu represents an approach to bottled water in which differentiation is driven less by portfolio expansion and more by packaging, consumption occasion and channel positioning. This is particularly relevant in foodservice and hospitality, where bottle format, presentation and suitability for the serving environment can influence professional purchasing decisions alongside the characteristics of the water itself.