Unique Insights on Iran’s Food & Beverage Industry

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lipton

Lipton

47
3

Brand fans

50+

Number of products

4

Job positions

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You have undoubtedly heard the name “Lipton” many times. So much so that people commonly refer to tea bags as Lipton or Neptun tea. Yes! Lipton is one of the most prominent tea-processing factories worldwide. This company was founded in 1890 by a Scottish merchant named Sir Thomas Lipton, who was also involved in maritime trade. Thomas Lipton was one of the prominent tea entrepreneurs and traders in Scotland who started his business from a small residential unit. With Mr. Lipton’s trade expansion, he built his factory and sales office in New Jersey, United States.

Initially, Lipton was only involved in tea packaging. But in 1898, it reached the pinnacle of success, as the Queen of England conferred the title of knighthood upon him. On the other hand, the progress of this company became such that its products were known throughout the United States and Britain. Using advertising and marketing techniques, Thomas Lipton transformed tea from an aristocratic beverage to a public and common drink. Lipton is the first official seller of tea bags globally. At this time, Thomas Lipton began purchasing products from tea farms in Sri Lanka, Kenya, India, and China. In 1991, Lipton started its partnership with PepsiCo. Thus, Pepsi Lipton entered the world of trade. With the expansion and diversification of Lipton’s products, this company became even more well-known. Lipton products are sold in 150 countries worldwide and have authorized representatives in 110 countries. Lipton also has an official and assigned representative in Iran. Unilever and PepsiCo own the brand; the current owner is Mr. Ekaterra.

Goals and Vision

Introducing new products and increasing production are among Lipton’s constant goals. One of the goals outlined in this brand’s vision plan is creating a virtual warehouse. Additionally, Lipton has donated relief packages and goods baskets to those in need. These baskets contain Lipton brand products along with plant-based and healthy foods.

Products

Lipton is currently one of the largest tea-processing factories globally. This brand’s products can be categorized into several groups, ranging from hot and cold tea to herbal and fruit tea, each with various types:

  • Various black, yellow, and green teas
  • Various herbal teas
  • Various tea bags
  • Fruit tea
  • Latte tea
  • Matcha tea
  • Iced tea
  • Blended tea
  • Bottled tea or Lipton Brisk
  • Special tea for immunity, detox, sleep, hydration, digestion and energy
  • Chocolate tea
  • Milk tea
  • Lipton Pyramid tea bag
  • Linea tea or slimming tea
  • Ready-to-drink tea with sugar
  • Ready-to-drink tea without sugar

Certificates and Honors

On May 6th, 2009, Lipton received the Green Globe Corporate Award for its partnership with Rainforest Alliance.

Contact Info

Address: No. 23, 33 Street Alley, Zagros Street, Argentina Square, Tehran, Iran.

Phone: +982187719000

Social Media

Instagram: https://www.instagram.com/lipton.iran

Aparat: www.aparat.com/lipton.iran

On May 6th, 2009, Lipton received the Green Globe Corporate Award for its partnership with Rainforest Alliance.

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