Unique Insights on Iran’s Food & Beverage Industry

Foodex Iran, for a better food culture

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Iran Behnoush Company is one of the oldest beverage production factories in Iran, and it is also known as the first producer of malt beverages and non-alcoholic beer in the country. This large and old complex started producing various malt beverages in Iran in 1966 under the large Delster brand under the Malta brand. After the 1979 revolution, the activities of the Behnoush complex continued with the production of non-alcoholic beverages, and it managed to become one of the best and most reputable domestic factories in the production of Delster and zero-alcohol soft drinks. Given these successes, we decided to look at the success story and ups and downs of Behnoush.

The Mostazafan Foundation owns the large Behnoush complex, and its shares are also offered on the stock exchange. In addition, Behnoush Holding also has other subsidiaries, including Koohrang Shahd Company and Abali Doogh Company.

Goals and Vision

Sustainable social and environmental responsibility is a core value of the Behnoush brand. This brand is committed to reducing pollution and producing environmentally friendly products. With these goals in mind, Behnoush seeks to upgrade production processes that reduce negative environmental impacts and minimize the use of natural resources.

Interaction with shareholders is also particularly important, and Behnoush is committed to continuing accurate and transparent communications with shareholders. Providing shareholders with accurate and straightforward information about the company’s performance and key decisions is one of its priorities.

The Behnoush brand helps keep consumers healthy and strives to produce safe, high-quality products. Also, this brand plays a fundamental role in enhancing public health by developing the fight against diseases and promoting health awareness.

Concerning its customers, Behnoush supports fair behavior and constructive engagement. By providing services to customers in a way that meets their needs and expectations, Behnoush seeks to enhance customer satisfaction and cooperates with its representatives collaboratively and constructively.

Products

The large Behnoush factory known as Malta started its work by producing various malt beverages. After 50 years of activity in this field, it is still one of the country’s best and largest factories producing halal, non-alcoholic beverages.

Non-alcoholic beer in various flavors in cans and family packs, Abali doogh, various fruit juices in different and special flavors such as Aloe vera, various soft drinks, two energy drinks called Synergy and Start, as well as mineral water are the products of Behnoush Iran factory. It has a substantial share of the domestic market.

Brands

Behnoush has offered a variety of products throughout its history. Among its sub-brands are:

Start: With its diverse and superior quality products, it has entered the market as a popular option.

Abali Doogh: It has attracted consumers’ attention by providing doogh with various flavors and characteristics.

Aramis: By focusing on the production of skincare and beauty products, it is known as a quality option in the market.

Mohito: It offers innovative and diverse energy drink products.

Vitamin: Producing vitamin-containing products is important in providing increased energy and health.

Delster: It is a reputable market company that produces fruit juices and fresh drinks.

Limonade: By providing cooling and diverse products, it is one of the most well-known and popular brands.

Synergy: By producing various soft drinks, it offers delicious beverages to consumers.

Tak: It meets various market needs by providing diverse product categories.

Dadly: It is a market leader with quality products and a special flavor.

Iranda: By producing local beverages and diverse products, it is engaged in preserving and strengthening society’s cultural identity.

Aloe Vera: With a focus on Aloe Vera-containing products, it has a significant presence in skin and hair care.

Certificates and Honors

Given this background, history, and the variety of products, it’s interesting to see what honors Behnoush has achieved so far.

Behnoush Company is one of the long-standing beverage producers in Iran and one of the top 100 Iranian brands that has managed to achieve honors such as:

  • Receiving certificates from domestic and foreign festivals
  • Receiving the statute of maintaining product quality and respecting consumer rights
  • Receiving the statue of brand authenticity and authority as one of the oldest beverage production factories in Iran
  • Receiving the Apple of Health for products from the Food and Drug Administration of the Ministry of Health
  • Receiving the ITEC statue in 2018

Contact Information

Address: No. 5, Shahid Pouri St., Kilometer 9 Lashkari Highway (Karaj Special Road), Tehran, Iran.

Phone: +98 (21) 44556003-5

Email: [email protected]

Social Networks

Website: https://behnoushiran.com

Instagram: https://instagram.com/behnoush.iran

Aparat: https://www.aparat.com/BEHNOUSH.CO

Given this background, history, and the variety of products, it’s interesting to see what honors Behnoush has achieved so far.

Behnoush Company is one of the long-standing beverage producers in Iran and one of the top 100 Iranian brands that has managed to achieve honors such as:

  • Receiving certificates from domestic and foreign festivals
  • Receiving the statute of maintaining product quality and respecting consumer rights
  • Receiving the statue of brand authenticity and authority as one of the oldest beverage production factories in Iran
  • Receiving the Apple of Health for products from the Food and Drug Administration of the Ministry of Health
  • Receiving the ITEC statue in 2018

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