About Cheetoz
Cheetoz is a long-established Iranian snack brand whose earliest verifiable trademark record dates to 1996. The brand is associated with Dina Food Industries, a food manufacturing group developed in Mashhad, with Cheetoz products manufactured across companies within the Dina structure, including Dina Food Industries and Dina Tos.
Corn-based snacks form an important part of the Cheetoz product identity, with recognisable lines such as Motori, Golden, ring-shaped, ball-shaped and crunchy snacks. The brand's portfolio has also expanded into categories including potato chips, popcorn, and selected nut and peanut products.
A distinctive feature of Cheetoz is the development of recognisable product names and formats under a strong masterbrand. Maintaining a clear connection between the Cheetoz name and these established products remains particularly important, as much of the brand's accumulated value is linked not only to portfolio breadth but also to product formats that have become familiar to generations of consumers.