FaFa

FAFA is an Iranian food brand whose origins date back to 1986, when Mashhad Fafa Company began operations in Razavi Khorasan Province. The company’s first production facility was established on the Neyshabur–Mashhad road, marking the beginning of FAFA’s presence in Iran’s processed food market.

The FAFA portfolio is centred on products including fruit leather and other processed fruit products, tomato paste, jams, marmalades, qareh-qurut — a traditional Iranian fermented dairy product — and selected fruit purées. This portfolio places the brand at the intersection of agricultural processing and packaged consumer foods, with products serving both household consumption and, in certain categories, professional and industrial applications.

FAFA’s manufacturing roots in the Neyshabur region are also relevant to its identity. Razavi Khorasan is an important agricultural region in northeastern Iran, providing a natural connection between food processing operations and locally available agricultural raw materials. The company’s official materials also document a history of export activity, although individual destination markets may change over time.

For professional buyers and industry stakeholders, FAFA’s relevance lies not only in its operating history but also in its long-standing focus on agricultural processing and the development of multiple product formats over several decades. In a sector where raw-material sourcing, processing control, packaging and market adaptability are closely connected, this experience forms an important part of FAFA’s commercial identity.