1,128
9

Brand fans

50+

Number of products

4

Job positions

Noosheen Pastry Company was founded in 1974 in Lahijan. This company operates in a 15,000 square meter land area, with over 2,000 square meters of infrastructure, and employs over 500 personnel. The company is registered under Noosheen Fard but operates under the Noosheen brand name. The foundations of this company were laid in 1953 by Mohammad Ali Beglari, who traditionally produced Lahijan cakes and pastries. Japan manufactured the first pastry production machinery in the world with advanced technology specifically for Noosheen. This has led to Noosheen being recognized as the founder of the pastry production industry in Iran and the world. The application of cake and Lahijan pastry baking tunnels was another revolution that Noosheen introduced for fully automated pastry production, hence introducing Lahijan as the city of Noosheen pastry in Iran and the world. The creation of cookie pastries was one of Noosheen’s early innovations.

Goals and Vision 

The professional and experienced managers of this complex, relying on state-of-the-art knowledge and using the latest technologies, have sought diversity in production and have been able to implement their development plans quickly. Currently, Noosheen’s products in the form of various Lahijan cakes and pastries are exported to countries like Canada, Australia, Sweden, England, Germany, and some other European countries, packaged according to international regulations of the destination country. Also, this company’s products are exported to neighboring countries such as Iraq, Afghanistan, Pakistan, most Southeast Asian countries, and Persian Gulf states. Noosheen seeks to expand exports shortly to the United States, Southeast Asian countries, and other Middle Eastern and African countries. We introduce Noosheen’s goals and strategy below:

Noosheen Strategy

The primary strategy of Noosheen Fard is to produce various Lahijan cakes and pastries with the best quality and above existing standards so that it can always realize the slogan of “Noosheen, the First and the Best” in competition and in line with achieving this critical goal, Noosheen Fard’s policy of product quality and safety is determined and defined based on the following principles:  

  • Continuous effort to satisfy customers 
  • Efforts to increase sales volume while maintaining quality
  • Improving the quality of products with increased safety
  • Preserving the environment for all generations

Products

New products in the form of various items (pastries, cakes, layered cakes, wafers, biscuits, pastries with filling, toffees and coconut products with chocolate coating, snacks, and also tea) are offered to the domestic consumer market through capillary distribution networks or exclusive representatives. We introduce Noosheen’s products below:

Pastry

Noosheen’s pastries are produced in walnut, pistachio, coconut, and cocoa flavors. This product has the following packaging types:  

  • 100g single, 4, 6, 8 and 16 packs 
  • 100g 12, 14, 16, and 20 packs in a bag packaging
  • 100g box 20 packs
  • 50g box 30 packs  
  • 100g deluxe 12 and 16 packs
  • 100g traditional
  • 100g low-calorie
  • 100g pastry, 40 and 80 units
  • 60g pastry 60 units
  • 70g pastry 80 units  
  • Nima 
  • Marble
  • Traditional 
  • Local
  • Hospitality
  • Koorpaz pocket and box
  • Date

Cookie

Noosheen’s cookies come in the following varieties:  

  • Walnut raisin 6, 12, and 42 packs in various packaging
  • Golden treat 18 packs 
  • Mimini with chocolate filling  

Wafer

Noosheen’s wafer flavors include cocoa, orange, banana, and strawberry, produced in the following varieties:

  • Kids
  • Mini 
  • Hospitality
  • Olympic  
  • Family 
  • Bites  
  • Coated
  • Royal

Biscuit

Noosheen’s biscuit varieties are as follows:  

  • Petit beurre in the Pyloric, box, kids, and Manche varieties  
  • Miniature
  • Echira 
  • 60 cocoa units
  • Cream 4 and 6 packs
  • Fish and cheese crackers   
  • Bran with berry honey

Cake

Cake varieties produced by Noosheen Company are:

  • Cupcakes in single, single coated, twin, and twin with filling varieties 
  • Cinnamon ginger, coffee, cocoa, with chocolate filling and Sour Cherry filling crown cakes    
  • Asraneh
  • Orange cake
  • Brownie 
  • Sesame cake 
  • Shina layered cakes in Sour Cherry, banana, cocoa, and orange flavors  
  • 4g orange and cocoa flavors
  • 60g cocoa
  • Coated layered 
  • Roll in orange and cocoa flavors

Chocolate

Chocolates produced by Noosheen Company come in coconut, cocoa, almond, and coffee flavors and have the following varieties: 

  • Single toffee
  • Jar toffee 
  • 2kg toffee

Tea 

Noosheen’s tea varieties are as follows:

  • Premium black broken leaf
  • Black broken leaf
  • Motemayez green tea  
  • Ghalam black tea
  • Excellent spring black tea
  • Green
  • Tea bags

Brands

Noosheen products include Lahijan cake and pastry varieties, produced and marketed under the Noosheen brand name.

Certificates and Awards

To establish a systematic order and a dynamic, healthy environment and also increase product safety, Noosheen Fard Company has utilized specialized food safety and management systems for its products. Noosheen certificates and awards are:  

  • Iranian National Standard Certificate  
  • Halal Certificate 
  • ISO 9001:2008 Certificate  
  • ISO22000:2005 Certificate
  • HACCP Certificate

Contact Information

Tehran Central Office Address:

 No. 8, End of Amouzadeh Alley, Across from Iran Khodro Central Repair Shop, towards Yadegar-e Emam, after Hoseini Sq, End of Teymouri Blvd, Tarasht, Tehran, Iran.

Factory Address: Yas 1, Industrial Town, Lahijan, Gilan, Iran.

Factory Phone Number: +98 134 2294170 to 76  

Tehran Office Phone Number: +98 21 66055124

Email: [email protected]

Social Media  

Instagram: https://instagram.com/mynoosheen

To establish a systematic order and a dynamic, healthy environment and also increase product safety, Noosheen Fard Company has utilized specialized food safety and management systems for its products. Noosheen certificates and awards are:  

  • Iranian National Standard Certificate  
  • Halal Certificate 
  • ISO 9001:2008 Certificate  
  • ISO22000:2005 Certificate
  • HACCP Certificate

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