Maz Maz

MazMaz is a long-established Iranian snack brand whose industrial roots trace back to the launch of potato chip production within the MazMaz business in 1990. Over time, its presence expanded beyond its original potato-chip range into a broader portfolio of packaged snacks and related categories. Today, MazMaz operates within MazMaz Industrial Group, a multi-company food business with activities spanning manufacturing, distribution and international trade. The group itself identifies 1990 as a milestone in the development of its industrial potato-chip operations in Iran.

Potato-based snacks remain at the core of the MazMaz brand. Its current portfolio includes classic potato chips, thicker and flavoured chip formats, Super Chips and potato sticks, alongside selected nuts, seeds and dried-fruit products carrying the MazMaz name. At the same time, MazMaz Industrial Group operates a wider multi-brand portfolio, meaning the MazMaz brand should be distinguished from the group and from its other consumer brands.

The group's manufacturing structure is distributed across specialised companies. Kish Chips is associated with potato-based products, Felix Shargh with nuts and dried fruits, while Mazmaz Food Industries and Products is involved in extruded snacks and other food products. These manufacturing operations are supported by the group's broader distribution and export activities, with MazMaz Group reporting a history of supplying products to markets across the Middle East, CIS region and several other international destinations.

From an industry perspective, MazMaz is notable not simply for the breadth of its product range but for the operational challenge of managing agricultural raw materials, food processing, packaging and nationwide distribution across a large snack portfolio. In a category where raw-material consistency, texture, flavour and product freshness directly influence consumer experience, coordination across this value chain is central to maintaining brand consistency at scale.