Saharkhiz

Saharkhiz is an Iranian saffron and packaged food brand with roots in a family business founded by Haj Mohammad Saharkhiz in Mashhad in 1932. Subsequent generations expanded the business while retaining saffron as its core product. The establishment of the Saharkhiz agricultural and production company in the early 2000s marked an important stage in its development, followed by the expansion of manufacturing facilities in the Tous Industrial Estate near Mashhad. Over time, the business grew from specialist saffron retailing into a broader food group.

The Saharkhiz range includes Sargol and Negin saffron in a variety of pack sizes, alongside tea, herbal infusions, rock candy, spices, cardamom, honey, dried fruit and nuts. Saffron-based products, including teas, infusions, rock candy and saffron spray, connect the wider range to the brand’s original speciality. Its official store also offers rice and pulses, syrups, herbal distillates, instant drinks and ice cream mixes. Gift boxes and food assortments form a separate part of the range, serving both individual customers and corporate orders.

Saharkhiz reaches customers through several sales channels: supermarkets and retail chains, dedicated stores, franchise outlets and its online shop. Binaloud Parsian, the group’s nationwide distribution business, supports the availability of its products across the domestic market. This distribution structure serves retail customers as well as wholesale and organisational buyers. The SaharkhizLand store network operates in Tehran, Mashhad and other Iranian cities, combining dedicated outlets with stores run by franchise partners.