Aysuda

Aysuda is a long-established Iranian brand active across confectionery, chocolate and selected packaged-food categories, with its operations closely associated with Shokooh Shad Shanjan Co. The business traces its roots to 1975, when the Tavakoli family began producing confectionery, chocolate and ice cream on a small scale. As the operation expanded, Shokooh Shad Shanjan moved into industrial production in the early 1990s, with Aysuda established as the commercial brand for its products.

Chocolate and cocoa-based products have remained an important part of Aysuda’s product identity. Its portfolio has included chocolate tablets, dark chocolate in different cocoa percentages, date-based chocolates, dragees, toffees and candies, alongside cakes, biscuits, jelly products, dessert powders and mint confectionery. Product families such as Aylin and Cocomax also continue to appear within the company’s current commercial range.

A distinctive part of Aysuda’s product history is its involvement in foods developed for specific dietary requirements. Gluten-free flour and biscuits, together with low-protein pasta and related products designed for specialised diets, have been marketed alongside the brand’s mainstream confectionery portfolio. This gives Aysuda a product dimension that extends beyond the conventional chocolate and sweet-snack market.

Manufacturing operations are primarily centred in Shanejan, in East Azerbaijan Province, and the brand has developed across a notably broad range of food categories over several decades. Such breadth creates both opportunity and complexity: chocolate, confectionery, powdered foods and specialised dietary products serve different consumers, purchasing occasions and distribution channels. For Aysuda, creating a clearer architecture across these product families—and developing its experience in specialised nutrition as a more distinct part of the brand proposition—could provide a meaningful direction for future portfolio development.