Unique Insights on Iran’s Food & Beverage Industry

Foodex Iran, for a better food culture

هراز

Haraz

564
7

Brand fans

50+

Number of products

4

Job positions

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Doosheh Amol dairy company started operating in August 2007 in Imamzadeh Abdollah, an industrial town of Amol. By introducing reputable brands such as “Haraz,” “Saboo,” “And Doosheh,” etc., in the country’s dairy market, it quickly managed to acquire a significant market share. Using knowledge-based methods and benefiting from the latest technologies in the dairy industry, the company has rapidly increased its production level and exported its products to other countries, including Iraq, Qatar, Bahrain, Turkmenistan, and Canada.  

This company started with 30 employees, and with the rapid development of production volume and increased market demand, it has expanded to 7 production units. The number of employees has also exceeded 2100. This expansion has not only helped create jobs in this region. Still, it has also been one of the company’s social goals. It indicates its ability to respond to the needs of society. The main priority of this company is innovation in developing new products and improving public health. This goal is achieved by continuously monitoring customers’ expectations and needs in line with creating quality and beneficial effects.   

Goals and Vision

Doosheh Amol, with a vision based on innovation, health, cooperation with customers, global presence, social responsibility, and sustainable development, aims to become the customers’ first choice for dairy products.  

Customer’s First Choice: 

Becoming the first choice of customers for purchasing innovative and health-improving dairy products.   

Leadership in the Local Market:  

Realizing the mission of leadership in the country’s dairy market by utilizing the latest technologies and standards in the global dairy industry.   

Active Presence in International Markets:  

Having an active presence in international markets such as Central Asia, the Middle East, and Eastern Europe as one of the well-known brands in the dairy industry.  

Developing the Product and Brand Portfolio:  

Expanding the product portfolio and trademarks to more than 20 brands over the next decade.  

Joint Investment in Global Markets: 

Making joint investments in target countries to develop new products in cooperation with reputable global companies in the dairy industry.  

Developing Products by Observing Global Standards:  

Developing new products according to customers’ expectations and needs while adhering to global health and quality standards.  

Prominent Presence in Social and Cultural Areas:  

Having a solid presence in the dairy industry as a people and community supporting company by helping develop social and cultural infrastructures in the country and fully implementing social responsibilities.   

Developing a Competitive yet Cooperative Environment with Leading Companies:  

Developing a fair, competitive, and business environment with pioneering companies in the dairy industry through conducting joint production and research projects and transferring experience and knowledge in different areas to the country.  

Expanding Relationships:  

Expanding long-term relationships with all supply chain members, consumers, and industrial customers within the strategic plans framework of Doosheh Dairy company as an innovative and customer-oriented firm.  

Products

With high expertise in the dairy industry, Doosheh Amol offers a variety of products, including: 

  • Cheese: Various types of cheese with different flavors and textures
  • Cream: High-quality and great-tasting cream for use in desserts and foods  
  • Milk: Fresh, high-quality milk from a reputable source
  • Kashk: Fresh and delicious kashk suitable for use in different foods   
  • Yogurt: Different flavors and textures of yogurt
  • Doogh: High-quality and uniquely flavored doogh used as a healthy drink

These products are manufactured by observing health standards and utilizing state-of-the-art technologies to provide consumers with a delicious and high-quality experience.  

Brands

The sub-brands of Doosheh Amol, such as “Saboo,” Doosheh Plast Amol,” Zeroland,” Doosheh,” and””Haraz ” have succeeded in offering a variety of quality dairy products by committing to quality and innovation. By enhancing consumers’ experience and developing new products, these brands are recognized as valid and popular options in the dairy market. Blending tradition with innovation in manufacturing has made them the primary choice of customers for dairy products.

  • Saboo
  • Doosheh Plast Amol 
  • Zeroland
  • Doosheh
  • Haraz

Awards and Certifications   

These honors represent a commitment to quality, environmental management, food safety, and respect for consumer rights at national and international levels.  

  • ISO 9001 Quality certificate following international standards  
  • ISO 14001 Environmental standard for environmental protection and recognition as the country’s Green Industry elite  
  • ISO 22000 Food Safety Management System standard
  • ISO 10002 Customer Satisfaction Management Standard  
  • Receiving the “Observing Consumer Rights” title as an exemplary unit by the Food and Drug Administration   
  • Selection as the “National Exemplary Exporter” due to superior product quality 
  • Receiving the “Apple of Health” mark as a producer of superfoods  
  • Selection as the “Exemplary Standard Unit” as the most well-known unit compliant with international standards  
  • Receiving the “Exemplary Quality Unit” title from the Food and Drug Administration due to superior product quality   
  • Selection as the “Superior National Manufacturer” for outstanding performance and value creation  
  • Receiving the Exemplary Entrepreneur title and recognition from the Ministry of Industry, Mine and Trade as a superior company  

Contact Information  

Head Office Address: 5th Floor, No. 295, Northeast side of the junction, North Jenatabad Junction, Abshenasan Highway, Tehran, Iran.

Factory: Laleh 4 Alley, Phase 1, Imamzadeh Abdullah Industrial Town, Amol, Mazandaran, Iran.

Head Office Phone: +98 21 44853784  

Factory Phone: +98 11 4420345

Email: [email protected]

Social Media  

Website: http://doosheh.com

Instagram: https://www.instagram.com/harazdairy

Linkedin: https://www.linkedin.com/company/doosheh-dairy-co 

Facebook: https://www.facebook.com/dooshehdairy

Twitter: https://twitter.com/dooshehdairy  

 

These honors represent a commitment to quality, environmental management, food safety, and respect for consumer rights at national and international levels.  

  • ISO 9001 Quality certificate following international standards  
  • ISO 14001 Environmental standard for environmental protection and recognition as the country’s Green Industry elite  
  • ISO 22000 Food Safety Management System standard
  • ISO 10002 Customer Satisfaction Management Standard  
  • Receiving the “Observing Consumer Rights” title as an exemplary unit by the Food and Drug Administration   
  • Selection as the “National Exemplary Exporter” due to superior product quality 
  • Receiving the “Apple of Health” mark as a producer of superfoods  
  • Selection as the “Exemplary Standard Unit” as the most well-known unit compliant with international standards  
  • Receiving the “Exemplary Quality Unit” title from the Food and Drug Administration due to superior product quality   
  • Selection as the “Superior National Manufacturer” for outstanding performance and value creation  
  • Receiving the Exemplary Entrepreneur title and recognition from the Ministry of Industry, Mine and Trade as a superior company  

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