Unique Insights on Iran’s Food & Beverage Industry

Foodex Iran, for a better food culture

Minoo

564
15

Brand fans

50+

Number of products

4

Job positions

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Every Iranian remembers Minoo from their childhood. Founded in 1959, Minoo was one of Iran’s first biscuit and wafer producers. With quality products, lovely packaging, and cheerful, unique colors, it became the beloved snack of at least four generations of Iranian children. The Minoo Group is one of the top 100 Iranian brands and most successful food companies, established in 1959 by Ali Khosroshahi. He named his newly formed company after his daughter, Minoo. Today, the large and successful Minoo Holding is a leading manufacturer of various biscuits, chocolates, and snacks in Iran.

Mr. Khosroshahi managed the factory with his brother Hassan Khosroshahi until 1978, when it was transferred to the National Industries Organization. Now, the company has 12 independent subsidiaries. In the 1970s, Minoo started producing biscuits and grew into one of the largest food factories in Iran. The famous Pam Pam cake, a spongy chocolate cake, soon followed.

Goals and Vision

Focusing on its goals and vision, the Minoo brand seeks to increase production capacity and meet market demands. Strengthening its presence on Iranian dinner tables is also a priority, which can be accomplished by providing diverse, high-quality products. By maintaining and improving quality standards in all stages of production, packaging, and product delivery, Minoo commits to offering high quality and thereby gaining consumer credibility and trust.

Minoo envisions becoming a pioneering, trusted brand in Iran’s food production industry. Other long-term goals include:

  • Expanding presence in new markets and domestic and foreign market share.
  • Mastering new technologies.
  • Leading improved nutrition and health for families through high-value products.

Products

In addition to biscuits, wafers, and Pam Pam cakes, one of Minoo’s first products was Toffee chocolate, marketed as 3-star Butter Toffee chocolate. Next came the chewing gum line Chic Gum, with its various flavors and green and yellow packaging that many Iranians remember. Inspired by foreign exhibitions and new flavors, Mr. Khosroshahi soon started producing Cheese puffs, becoming famous for red-packaged Minoo salty puffs.

Along with all the classic products, Minoo Foods now manufactures:

  • Tomato paste
  • Cakes and pastries
  • Crackers and salty sticks
  • Date products like truffles
  • Various flavored jelly powders
  • Jams and honey for breakfast
  • Cooking oil
  • Canned foods
  • Pickles and Torshi 

As some of the highest-quality food products from the Minoo Group.

Awards and Honors

Minoo sells 800 tons of its products daily and exports them to foreign countries. It has become one of Iran’s top 100 brands. As a brand that has delivered quality products and led sales for years, Minoo has earned various awards, including:

  • The silver statue of the 6th Brand Popularity Poll Festival
  • National Statue of Trade Excellence
  • Iran’s Top 100 Brands Trophy

Contact Information

Address: Minoo Building, Karaj Special Road Km 10, Tehran, Iran.

Phone: +98 21 48834

Email: [email protected]

Social Media

Telegram: https://t.me/minooco

Website: https://minoogroup.com

Instagram: https://www.instagram.com/minoo.group

Minoo sells 800 tons of its products daily and exports them to foreign countries. It has become one of Iran’s top 100 brands. As a brand that has delivered quality products and led sales for years, Minoo has earned various awards, including:

  • The silver statue of the 6th Brand Popularity Poll Festival
  • National Statue of Trade Excellence
  • Iran’s Top 100 Brands Trophy

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