Motahar

Motahar is an Iranian cheese brand focused primarily on pizza cheese and related processed-cheese products. According to the brand’s official history, its roots in pizza-cheese production date back to 1976, when members of the Motahari family first entered the category. The business was later developed through Safadasht Food Products Manufacturing Company, which was formally registered in 1993 and holds registered Motahar trademarks.

Motahar’s core portfolio is built around cheeses intended for pizza, cooking and professional foodservice applications. Its products are offered in different formats and pack sizes for household consumers, restaurants and fast-food operators, as well as food manufacturers. The company’s own product structure reflects this approach, grouping its offering into household, restaurant, industrial and specialised applications.

Manufacturing is based in the Safadasht Industrial City, while the company maintains its commercial office in Tehran. Registered trademarks and product records also establish the formal relationship between the Motahar brand and Safadasht Food Products Manufacturing Company.

For professional buyers, pizza cheese is a performance-driven ingredient rather than simply a packaged dairy product. Melt behaviour, stretch, flavour, heat performance, product consistency and packaging format can all influence its suitability for restaurants, fast-food operations and industrial food production. Motahar’s long-standing focus on this category and its range of formats for different channels therefore form a meaningful part of the brand’s commercial identity.