Babana

Babana is the principal consumer brand of Shahr Babana Co., a Mashhad-based manufacturer of cakes and other packaged bakery products. The company was established in 2000 and began commercial production in 2004 with products including doughnuts, filled pastries, croissants and Danish-style pastries. Its manufacturing focus subsequently shifted towards industrial cake production, followed by further expansion with the launch of a second production phase in 2015.

Today, Babana's portfolio covers a broad range of packaged sweet bakery products, including oil-based and sponge cakes, layered and filled cakes, coated products, roll cakes, cookies and doughnuts. Alongside the Babana name, the company markets a number of recognisable product families, including Babatak, Babajoon, Babajoonam, Baba2, Babatop and Atatap, reflecting the breadth of its product architecture.

Shahr Babana also has a track record in export markets. The company identifies markets such as Iraq and Afghanistan among its export destinations and maintains dedicated functions for domestic sales, export sales, procurement, customer relations and recruitment. This operating structure places the company across both manufacturing and the commercial activities required to support domestic and international distribution.

For prospective employees and business partners, Shahr Babana can therefore be viewed as an established packaged-bakery manufacturer whose development has been shaped by production expansion, continued portfolio diversification and participation in both domestic and export markets.