Shirin Asal

Shirin Asal is an Iranian brand specialising in biscuits, cakes, chocolate and confectionery. The business began in 1990 with chocolate-coated sandwich biscuits and subsequently developed into Shirin Asal Food Industrial Group. The company’s main factory is located in Shahid Salimi Industrial Estate in Iran’s East Azerbaijan Province.

Its product range includes plain, cream-filled and chocolate-coated biscuits, layered and filled cakes, cookies, crackers and chocolate. Chocolate tablets, bars and gift assortments also feature in the company’s published portfolio. Together, these categories form the core of its bakery and confectionery business.

Shirin Asal’s operations connect raw-material sourcing and processing with manufacturing and distribution. Cocoa processing and the production of cocoa ingredients form part of this industrial structure. Alongside finished consumer products, the group also supplies ingredients used in food manufacturing.

Shirin Asal serves both the Iranian market and export markets, distributing products through its sales network and retail outlets. Beyond bakery and confectionery, the wider food group operates in beverages, snacks and household food categories. This broader portfolio is marketed under several distinct brand names.