Unique Insights on Iran’s Food & Beverage Industry

Foodex Iran, for a better food culture

شیرین عسل
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Number of products

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Shirin Asal Group is one of Iran’s most renowned food industry holdings that produces confectionery, chocolate, cakes, biscuits, etc. This group currently exports its products to many countries around the world. Also, it has active representatives in some of these countries. Likewise, Shirin Asal has launched its own specialty stores in Iran and is in charge of producing various products. Mr. Younes Jaeleh founded the Shirin Asal Group. One of the talented people in business and entrepreneurship who dropped out of university to start his own business. In 1992, he established his first workshop in Tabriz Industrial Town and began producing cream-filled biscuits. Over time, his workshop grew and became one of Iran’s largest cake and biscuit manufacturing factories. Shirin Asal Group is now recognized as one of the largest and most successful companies in Iran’s food industry. This large and reputable group has also ventured into dairy production. It has an active presence in domestic and foreign markets.

Goals and Vision

The Shirin Asal factory aims to pay attention to the health of society and emphasize the growing awareness of the role of healthy nutrition in restoring public health. This large and reputable group tries to be the healthiest confectionery and chocolate manufacturer in Iran through innovation and creativity, continuous communication with scientific centers, and conducting research. For this reason, Shirin Asal Holding has introduced its main policy and vision as maintaining the highest level of food safety and quality. This group seeks to comply with international standards and regulations and allocate a larger share of the domestic market to itself.

Products

As before, Shirin Asal is busy producing various cakes, wafers, cream-filled biscuits, cocoa biscuits, and plain biscuits, adding to its food basket by expanding its range of products. This group currently produces dairy products such as cheese, yogurt, butter, plain and cocoa-flavored single-serving milk packs, animal fat oil, and TI-TAP cakes.

Other products of this group include various chocolates and toffees, various crackers and salty biscuits, sauces and spices, tomato paste, gummies, candies, chewing gums, and sugar.

Brands

In addition to its presence in supermarkets, Shirin Asal has its own specialty stores, and about 13,000 people work in this large and successful holding. In addition, by expanding its product range, it has been able to establish many subsidiaries, including:

  • Sabalan Food Industries
  • Salemin Group
  • Shoko Zarin Group
  • Azarson

Certificates and Honors

The most important honors Shirin Asal Food Industries has received are highlighted below. In 2016, this holding was recognized as the best national Iranian brand in the field of cake, biscuit, and chocolate production. Before that, it had been able to acquire the title of top premium exporter. Also, the founder of this holding, Mr. Jaeleh, was selected as one of the elites of the Islamic world in Malaysia, and so far, he has been selected as an exemplary exporter of the country six times.

Shirin Asal Group has ISO 9001 and ISO 22000 certificates. So far, this company has succeeded in receiving awards such as:

  • 1st place in Rooyesh Festival
  • Certificate and statue of exemplary production unit
  • Letter of commendation, award, and statue from the Food and Drug Administration on the occasion of Health Week
  • Statue and letter of Economic Entrepreneur Leader from the then Minister of Cooperatives, Labor and Social Welfare

Shirin Asal currently exports its products to the Middle East and 65 countries worldwide, including Belgium, Russia, Germany, Spain, and Turkey. It also has active representatives in China and Malaysia.

Contact Information

Address: No. 4, Shahid Asgari Alley, Between Palestine Square and Bozorgmehr, Palestine Street, Tehran, Iran.

Phone: +98 21 61053600

Email: [email protected]

Social Media

Website: https://shirinasal.com

Instagram: https://www.instagram.com/shirinasalgroup

Telegram: https://telegram.me/shirinasalgroup

LinkedIn: https://www.linkedin.com/company/shirinasalgroup

The most important honors Shirin Asal Food Industries has received are highlighted below. In 2016, this holding was recognized as the best national Iranian brand in the field of cake, biscuit, and chocolate production. Before that, it had been able to acquire the title of top premium exporter. Also, the founder of this holding, Mr. Jaeleh, was selected as one of the elites of the Islamic world in Malaysia, and so far, he has been selected as an exemplary exporter of the country six times.

Shirin Asal Group has ISO 9001 and ISO 22000 certificates. So far, this company has succeeded in receiving awards such as:

  • 1st place in Rooyesh Festival
  • Certificate and statue of exemplary production unit
  • Letter of commendation, award, and statue from the Food and Drug Administration on the occasion of Health Week
  • Statue and letter of Economic Entrepreneur Leader from the then Minister of Cooperatives, Labor and Social Welfare

Shirin Asal currently exports its products to the Middle East and 65 countries worldwide, including Belgium, Russia, Germany, Spain, and Turkey. It also has active representatives in China and Malaysia.

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