Vitana company owes much of its popularity and fame to the familiar Madar (Mother) biscuit, which is intertwined with the childhood of all Iranians. It is necessary to understand that Vitana Iran is the first Iranian biscuit manufacturer and the first standard certificate holder in the food industry! Vitana Inc’s story began in 1958 with the Tehranchi brothers and continues strongly to this day. When the Madar (Mother) biscuit production line first entered Iran in 1956, perhaps no one thought Vitana Inc could continue producing diverse products and brands after so many years. Currently, Delato, Madar, Lucky, Panico, Hurka, Tivika, and Vitana brands operate within the Vitana Industrial Group.
This industrial group, known under the Vitana brand, has been producing biscuits and rusks for many years and continues on its path by producing new products. Maintaining quality, innovation, and customer orientation are 3 important principles the company has adhered to over all these years. After Vitana, many companies tried to discover the Madar (Mother) biscuit formula and produce similar products. Still, no factory could produce the taste and aroma of this old biscuit like Vitana. The first petit-beurre and cracker samples at Vitana date back to 1970, indicating the antiquity of this biscuit in the country. Over all these years, Vitana has gradually gone through different stages and remained in competition with new products.
Reza Tehranchi, the founder of the Vitana factory, passed away in March 2021 after years of dedication to developing domestic production and employment. With the help of this creative entrepreneur, the Tehranchi brothers brought the production line to Iran and became pioneers in the bread and Vitana biscuit industry. Currently, Dr. Mohammad Reza Fakhrodini is the CEO.
From the path taken so far, you can see what the Vitana brand’s future goals and vision are. Producing quality products, satisfying customers, innovation and creativity in production, human capital development and improvement, business development, job creation, sustainable production, and export growth are among the most important goals and vision of Vitana brand. The truth is that so many years of success do not happen by chance, and it shows that all people at Vitana Industrial Group work towards the same goals.
Vitana iran products are:
Over the years, Vitana Inc has won numerous awards and honors for its outstanding performance in the country’s food industries. The most important honor is being selected as a favored public brand, with people choosing this company as their favorite brand. In addition, selection as a standard industrial unit, national brand, receiving national quality award, and best distribution company are some of Vitana’s honors, among them:
Mohammad Reza Fakhreddini, CEO of Vitana Industrial Company, proudly announced that Vitana’s network of subsidiary companies, with over 1,800 specialized personnel in various fields, is recognized as an active and diverse workforce. He stated that they have recently acquired Goncheh Edible Oil Company shares and are currently active in global and export markets.
Fakhreddini said: “Export markets to Iraq and Afghanistan are among our most important export destinations. The Vitana brand is recognized as one of the best brands in the food industry, and we seek to increase our export share to Iraq further.” He emphasized that Vitana’s network of subsidiaries has created job opportunities for about 4,000 people and played an active role in promoting the economy and developing the community. He also announced that the next phases of this company’s development will begin soon.
Website: https://vitana.co
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Mohammad Reza Fakhreddini, CEO of Vitana Industrial Company, proudly announced that Vitana’s network of subsidiary companies, with over 1,800 specialized personnel in various fields, is recognized as an active and diverse workforce. He stated that they have recently acquired Goncheh Edible Oil Company shares and are currently active in global and export markets.
Fakhreddini said: “Export markets to Iraq and Afghanistan are among our most important export destinations. The Vitana brand is recognized as one of the best brands in the food industry, and we seek to increase our export share to Iraq further.” He emphasized that Vitana’s network of subsidiaries has created job opportunities for about 4,000 people and played an active role in promoting the economy and developing the community. He also announced that the next phases of this company’s development will begin soon.
Over the years, Vitana Inc has won numerous awards and honors for its outstanding performance in the country’s food industries. The most important honor is being selected as a favored public brand, with people choosing Vitana company as their favorite brand. In addition, selection as a standard industrial unit, national brand, receiving national quality award, and best distribution company are some of Vitana’s honors, among them:
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