Over the last couple of years, the chicken industry has undergone several changes. Increasing consumer demand for healthier, more sustainable options and unique flavors is driving the market to much-needed changes. In its comprehensive report, “Chicken: Farm to Future,” Symrise digs deep into these transformations, offering critical insights and strategies that shape the future of the chicken industry. In this Foodex Iran blog, we break down the report’s findings, comparing them with other global data for a clear picture of the opportunities, challenges, and current trends in the chicken market.
A Quick Look at the Symrise Report
“Chicken: Farm to Future,” from Symrise, a global leader in flavor and ingredients, pinpoints the important trends, innovative technologies, and strategies to help enterprises exploit chicken market opportunities. Symrise deploys various advanced technologies, such as Symvision AI™ and Symtrap™, for deeper insights into flavor, sustainability, and consumer behavior.
Chicken Market Trends and Analysis
Market Growth & Economic Value
Symrise says the global chicken market will reach $207.6 billion by 2027. Such impressive growth reflects changes in consumer eating behavior, the increasing demand for healthier alternatives, and wider applications of chicken in the food value chain.
Chicken continues to be relatively cheaper and healthier than other types of meat, such as beef and pork. Indeed, according to a report by Statista, chicken comprises around 38% of total animal protein consumption globally, while beef accounts for only 23%.
Changing Consumer Preferences
Health and Sustainability: According to the Symrise report, approximately 85% of consumers have now opted for sustainable products. A Euromonitor report from around the world has confirmed this, with increasing consumer interest in healthy ingredients that are organic and environmentally friendly.
Flavor and Experience: Symrise points out that today, consumers are looking for complex, authentic flavors that provide a rich, unique experience. In fact, 70% of consumers say flavor is the most crucial factor when choosing chicken products.
Technology and Innovation in the Chicken Industry: Symrise’s Perspective
Symrise leverages cutting-edge technologies like Symvision AI™, enabling it to accurately predict consumer taste and behavioral trends worldwide. This tool analyzes data from multiple regions, providing clear insights into what flavors and experiences will dominate next.
Symtrap™: This technology allows Symrise to infuse chicken products with richer, more complex flavors, elevating the consumer’s overall experience.
Symrise uniquely integrates science and technology to create flavors that are high quality and unique compared to other industry players. This company has spread globally.
Sustainability in the Chicken Industry
Symrise is leading the way in ensuring sustainability by employing innovative strategies for minimizing its carbon footprint and protecting the environment.
Circular Economy
Symrise focuses on minimizing waste and using all parts of the chicken. For instance, while 50% of the chicken is directly used for human consumption, Symrise’s advanced technology converts the remainder into new, valuable products.
Comparison with Other Proteins
As Symrise’s report points out, chicken has about five times less carbon footprint than beef. The ADEME (French Environment & Energy Management Agency) study supports this, showing that chicken production emits about 80% less greenhouse gases than beef.
Practical Applications and New Opportunities for Industry Professionals
The report by Symrise opens many opportunities for food industry professionals in the Middle East to develop unique products and stand out in the market. It showcases how leveraging predictive technologies, such as Symvision AI™, enables companies to anticipate consumer trends and tailor products that will resonate with Middle Eastern tastes and preferences.
Emphasizing Sustainability: As the report underlines, focusing on sustainable production can enhance brand reputation and engender consumer loyalty, particularly within markets that are becoming more sensitive to eco-friendly and health-conscious products.
Conclusion
The chicken industry is reaching a critical juncture- a phase of change propelled by changes in consumer preferences, increasing interest in sustainability, and adoption of innovative technologies. To be successful within this market:
Invest in Innovation and Technology: Companies should adopt advanced tools to better understand consumer needs and develop unique products.
Focus on Sustainability: Producing products with a small carbon footprint and using methods of the circular economy will help attract ecologically sensitive consumers.
Click Here for complete access to Symrise’s report and to tap into the endless opportunities in the chicken market. Discover how to lead the future of this dynamic industry.
FAQ
Why is sustainability important in the poultry industry?
Sustainability reduces carbon footprint, enhances consumer loyalty, and drives economic efficiency.
How does Symrise leverage technology to innovate poultry products?
By using tools like Symvision AI™ to analyze data and Symtrap™ to enhance flavor and consumer experience.
What factors are driving the economic growth of the poultry market?
Changing consumer dietary habits, demand for healthier products, and broader utilization of poultry in diverse cuisines.
Sources
Symrise. “Chicken: Farm to Future.” (2024)
Statista. “Global Meat Consumption by Type” (2023)
Euromonitor International. “Global Food Trends” (2023)
ADEME. “Agribalyse Version AGB3.1” (2022)
World Bank Data. “Sustainable Food Systems” (2023)
Ehsan Allahverdi
Executive Manager of Foodex Iran
Marketing Consultant for Leading Food & Beverage Brands
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