Choopan

Choopan is an established Iranian dairy brand that began commercial production in 1997 with milk and yogurt. The brand is associated with Laban Dasht Co. and developed from an earlier background in dairy farming and milk production.

Choopan's current portfolio covers the main dairy categories of milk, yogurt, cheese, cream and doogh. A broad yogurt range, together with a network of sales representatives across numerous Iranian cities, forms an important part of the brand's market presence. Manufacturing activities associated with the brand are centred at the Laban Dasht facility in Paytakht Industrial Town.

A notable aspect of Choopan's development is the connection between dairy farming, industrial processing and distribution. In the dairy industry, this degree of value-chain integration can be particularly important because product quality and freshness depend not only on manufacturing, but also on raw-milk sourcing and an efficient route to market.