Report on the idea of ​​food health in the minds of Iranians

Foodex Iran, for a better food culture

Foodex Iran, for a better food culture

Iranian Food Startups

4 minutes
Iranian Food Startups

The Iranian food industry has witnessed a remarkable transformation in recent years, with a growing number of startups bringing innovative ideas to traditional cuisine, creating a new era of growth and change. 

This change has not only created new opportunities for local entrepreneurs but has also led to a more vibrant and diverse food scene that caters to the evolving tastes of Iranian consumers.

In this article, we will delve into the world of Iranian food startups, exploring the factors driving their growth and the challenges they face. We will also look closely at some of Iran’s most innovative and successful food startups, highlighting their unique offerings and potential to reshape the food industry.

The Emergence of Iranian Food Startups

During the past few years, the Iranian food startup ecosystem has grown rapidly, with entrepreneurs leveraging technology and international trends to create unique products and services. These startups are meeting local consumers’ demands and promoting a culture of entrepreneurship in the food industry, paving the way for more Innovation and growth.

Factors Driving the Growth of Food Startups in Iran

A Growing Appetite for New Flavors

Exposure to international cuisines and a desire for healthier food options drive Iranian consumers to seek new and diverse culinary experiences. These changing tastes have provided fertile ground for food startups to thrive by developing innovative products and services.

The Role of Technology in Iranian food startups

Technology has played a pivotal role in the growth of Iranian food startups, enabling entrepreneurs to streamline operations, improve quality, and reach a broader audience. From online food delivery platforms to smart kitchen appliances, technology has opened new doors for Innovation in the food industry.

Increasing Demand for Healthy and Convenient Food

As more Iranians lead busy lifestyles, there is a growing demand for healthy, convenient food options. Food startups are taking advantage of this trend by offering nutritious, convenient meals that can be delivered right to the customer’s door.

Prominent Iranian Food Startups


Snappfood, formerly known as Zoodfood, was the first online food ordering service in Iran. Launched on March 22, 2017, it is the most popular startup operating in the food industry in Iran. Snappfood connects customers with restaurants, allowing customers to order their desired food through the app. After preparing the food, the restaurant sends it to the customer’s location using Snapp couriers. Customers also have the option to pick up their food directly from the restaurant by choosing the “pick up” option and arriving at the restaurant at a specified time, avoiding any delays in food preparation.

Iran Food Service

With its brand name “Iran Food Service,” Paakhsh Gostar Rayka supplies food service providers like restaurants, fast food chains, hotels, food preparation centers, coffee shops, and more with the necessary supplies and ingredients. Customers can define, register, track, and receive their orders quickly and easily since the company primarily uses electronic channels for communication.


MamanPaz is a startup that connects housewives who are professional chefs to the job market, allowing them to earn an income through cooking. The platform has been developed for home-cooked meals and currently offers its services in Tehran. Over 400 home chefs and 300 restaurants participate in this platform, providing the opportunity to deliver food to individuals and organizations.

Challenges Faced by Iranian Food Startups

Economic sanctions

Economic sanctions imposed on Iran have resulted in significant challenges for food startups, limiting their access to international markets, funding, and essential resources. These restrictions have made it difficult for startups to scale their businesses effectively.

Limited Access to Global Markets

Iranian food startups often face difficulties when trying to penetrate global markets due to both economic sanctions and the challenges associated with marketing their products and services to international consumers. This limits their growth potential and ability to compete on a global scale.

Financing and Investment Challenges

According to research, the biggest challenge facing Iranian startups is the issue of financing and investment. This is a genuine concern for any startup, as it could affect its ability to continue operating and become profitable.

The Road Ahead for Iranian Food Startups

Embracing Innovation

Iranian food startups must continue pushing Innovation’s boundaries to overcome these challenges and thrive in a competitive landscape. Developing unique products, services, and business models allows startups to differentiate themselves from the competition.

Building Strong Brand Identities

A strong brand identity helps Iranian food startups gain consumer trust and loyalty. By focusing on quality, customer experience, and effective marketing strategies, startups can build a positive reputation and attract loyal customers.

Collaborating with Local Producers

Collaboration between food startups and local producers can create a mutually beneficial ecosystem that supports the growth of both parties. By working together, startups can access high-quality ingredients while helping local producers expand their market reach.

Exciting ideas for launching a food startup

When it comes to launching a food startup, there are many exciting ideas to consider. here are 7 exciting ideas for launching a food startup:

  • Delivery of raw ingredients and simple recipes to cook at home.
  • Launching mobile restaurants that operate on trucks and buses, with the ability to move between different cities.
  • Developing a system for managing food waste.
  • Offering catering services for various events and ceremonies.
  • Creating a platform for sharing food among other individuals.
  • Developing a platform for analyzing, reviewing, and rating different restaurants in various cities.
  • Developing a platform for reserving tables in different restaurants and cafes.


Food startups play a crucial role in defining the future of the Iranian food industry, and the ecosystem is filled with potential. Despite their challenges, these startups continue to defy the odds and serve as a testament to the entrepreneurial spirit of Iran. By embracing Innovation, building strong brand identities, and collaborating with local producers, Iranian food startups can continue to nurture a culture of entrepreneurship and contribute to the growth and diversification of the food industry in Iran.

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