About Rouzaneh
Rouzaneh is a dairy brand serving the Iranian market. It began in 1998 with white cheese sold in carton packaging and is now part of Bel Rouzaneh Dairy Company, a subsidiary of the international Bel Group. Following Bel’s initial investment in Iran in 2007, Rouzaneh became part of the company’s local portfolio alongside Kibi and The Laughing Cow.
Cheese is one of Rouzaneh’s two main product categories. Its range includes white cheese in cartons and tubs, reduced-fat and probiotic varieties, individually wrapped triangular portions, and flavoured options with black pepper or garlic and herbs. The different pack sizes and formats give consumers a choice between multi-serving packs and smaller, individually portioned products.
Rouzaneh’s milk portfolio covers plain, flavoured and fortified UHT milk. Plain milk is available with different fat contents, while the flavoured range includes chocolate, banana and coffee. The brand offers 200 ml and one-litre cartons, with its Super Milk range forming a distinct part of the portfolio.
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Bel Rouzaneh has its head office in Tehran and a manufacturing facility in Caspian Industrial Town, Qazvin Province. Further investment by Bel in 2016 supported the development of this facility. The brand focuses on milk and cheese production, and its published account of the manufacturing process covers milk intake, processing, quality control and packaging.